CROSSING SENSORY BOUNDARIES

The aim of this project is to create an eye-grabbing brand identity and colourful visuals for the 10th Annual Conference of The American Synesthesia Association (ASA), host in OCAD University, Toronto.
For this project, me and my friend Chi Deng worked closely with the Colour Research Society of Canada (CRSC) whom was hosting this event for ASA and provided all visual elements that were used in the conference. Posters, programs, pamphlets, banners, invitation, website and souvenirs were designed for this particular event for syntesthetes and the wide general public.

"Synesthesia is a neurological phenomenon in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. People who report such experiences are known as synesthetes." (wikipedia) 

Collaborated with: Chi Deng